Brand powerhouses | ||
R | Brand | Value ($B) |
1 | $86.1bn | |
2 | GE | 71.4 |
3 | Microsoft | 70.9 |
4 | Coca-Cola | 58.2 |
5 | China Mobile | 57.2 |
6 | IBM | 55.3 |
7 | Apple | 55.2 |
8 | McDonald's | 49.5 |
9 | Nokia | 44.0 |
10 | Marlboro | 37.3 |
Source: Millward Brown Optimor |
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