Friday, March 14, 2008
Going Quirky ;)
Rob and the folks over at Quirk recently launched BrandsEye - besides really liking the name...I believe tools like these are absolutely needed if you're interested in monitoring and maintaining your online reputation...well...simply ensuring that when someone says something bad about your product(s), service(s), people, or you...you can respond before it spirals beyond your control...and in the online world...where the consumer is controls...it can get out of your control!
I like the fact that this service is not only the first of its kind in South Africa...but it's being delivered by a South African crew - we need more of this!!
Seems like Rob and team have created some software to do this monitoring - not much mentioned about the details of their software but I assume, like other Online Reputation Monitoring (ORM) tools it focuses heavily on RSS feeds. Hopefully you're using Google Alerts as part of the service Rob ;)
The launch timing of BrandsEye is actually quite coincidental considering that SearchEngineLand published this recent story about ORM. Additionally they've published this article about the 9 Essential Tactics for ORM - interesting reads!
If you're not doing ORM today...you will soon be!