I've blogged about this below a little and starting to investigate it a whole lot more. Check out the following HowStuffWorks link to get the basic concepts. It's still in its' infancy but the applications for mobile reality augmentation are endless; real estate, healthcare, retail, agriculture, supply chain management... This is the personification of location based services that people will actually wanna use - at least those that can afford the higher-end mobile devices. One of the most impressive public sector applications/mashups is the one done by the folks at Sunlight Labs to augment government recovery spend data - check it out here. We're hosting the world cup next year- immense opportunity to create annotations for visitors...especially since Google Maps was launched in SA today ;-)
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